On February 21st-22nd 2015, Pastel Dress Party held their first pop-up shop. While the Toronto weather was less than kind that weekend, it certainly didn’t stop the brides and bridesmaids from checking it out.

With champagne in hand, Stevie Wonder in the background, dress samples,  as well as colour and fabric swatches, the event was underway. Pastel Dress Party transformed their office into a cozy place for brides and their bridal party to enjoy themselves and get exposed to all of the various dress styles available.

As each party (with their reserved time) walked in, they were greeted by the team and had the chance to choose dress styles to see and try on. Strapless, long, short, halter, and one-shouldered, the dress options were endless. The best part of the pop-up was the fact that each bridal party had the chance to try on the dress and customize the colours and fabrics with their girls. It spoke to the company’s mantra of truly customizable pieces.

All images courtesy of Stephanie Lee